A good portion of successful businesses around today have had someone setup a website for them at some point in the past.
Out of those that do have a website, there are still a surprising amount that don’t keep up with their site on a continual basis – they either don’t have the time or have prioritized other aspects of the business over it.
So why should you have an updated web presence?
1. It allows for accurate content and up-to-date information about your business. More accuracy means less confusion for the user.
2. Having an up-to-date and aesthetically pleasing website allows you to stand out in your industry. How you display content says a lot about your business – people will take you much more seriously and appreciate the work that you have put into curating an image for your company.
3. You can reach a much larger audience online if your project is up to date. A new site that is compatible with a multitude of technological devices can reach an astounding number of users if properly marketed.