-
Go Against the Grain
Camouflage exists to conceal. It is used by both animals and humans to blend into their surroundings. Many websites do the same thing. A normal, plain looking website often camouflages a company’s identity instead of expressing it. It might function well, but it rarely leaves an impression. Yes, you can build a run-of-the-mill website and
-
Out with the Old
Many successful businesses had a website built for them at some point in the past. The problem is that a surprising number of those businesses never update or maintain it. Most owners simply do not have the time, or they focus their attention on other parts of the business that feel more urgent. Over time,
-
Get Out of Your Shell
There are times when necessity outweighs tradition. We have worked with many business owners who hesitate to change parts of their company because change feels risky. It is common to hold onto what has worked in the past, especially when a business is already stable. The challenge is that what worked years ago does not
-
No Vision? No Problem
It is common for businesses to feel frustrated with their current website while not knowing what they want from a new one. Creative direction can be difficult, especially when you spend most of your time focused on running and growing your business. Many clients know something is not working, but they struggle to visualize what
-
Time is of the essence
Modern attention spans are short. People make decisions quickly, often within seconds of landing on a website. That means you have very little time to communicate what matters and guide visitors toward the information they are looking for. Users encounter constant distractions online. Most visitors are not browsing casually. They are trying to solve a
-
Distractions Waste Energy
People have better things to do than spend unnecessary time searching through a website. The last thing visitors want is to be slowed down by content that does not help them accomplish what they came to do. Online design trends constantly change. Some approaches rely heavily on color and visual effects, while others focus on